APPLESEED Studio is an architecture firm based in Denver, CO. Our collaboration centered around setting the rules for the APPLESEED brand, while concurrently helping frame their positioning in their own market. This rebrand had touch points at every level, from the underlying grid system all the way up to sub-brand identity and exploration. The brand preaches that in the hands of a gardener, even the most humble seed can grow.

This is APPLESEED.